Description
If you would like to boost your advertising response online, in direct mail and in space, then The Ultimate Guide to Nutritional Supplement Advertising will show you how.
Here’s a taster of what you will discover in the book:
• Why copy is the least important factor in a direct marketing promotion (page 36)
• Mozart’s technique for producing breakthrough ideas (see page 84)
• How to craft an irresistible supplement offer (page 40)
• Why mimicking big brand-name companies may be ruining your advertising (page 2)
• The George Costanza school of nutritional supplement copywriting (page 80)
• One question to solve all your advertising problems (page 9)
• How to write an FDA-compliant product disclaimer (page 205)
• How to find the optimal selling price for your supplement (page 52)
• How to sweep aside skepticism and boost advertising response (page 67)
• Why you should avoid teaser copy at all costs (page 112)
• Warning: if you are making any of these 7 claims in your supplement ads then expect an FTC investigation (page 191)
• Finally—a conclusive answer to the long copy vs short copy debate (page 159)
• An easy 8-step process for gathering testimonials from your customers (page 76)
• Steal the FTC’s review process to see if your ad is compliant (see page 187)
It’s also jam-packed with examples of real supplement copy from long-running sales letters, magalogs and space ads. And a whole lot more.
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